Verizon Wireless then purchased the naming rights in November 2006. In 2002, UMB Bank acquired the naming rights to the venue for five years. SFX corporate successor Live Nation Entertainment continues to own and operate the venue. In 1998, the local promoter Contemporary Group, who built the amphitheater, was acquired by SFX. Shortly after opening, the amphitheater became the site of the infamous Riverport Riot, July 2, 1991, during a Guns N' Roses concert, during their Use Your Illusion Tour.
The venue was built for approximately $12 million, and opened on June 14, 1991, with a performance by Steve Winwood. The Hollywood Casino Amphitheatre (originally Riverport Amphitheatre and formerly the UMB Bank Pavilion and Verizon Wireless Amphitheater) is an outdoor concert venue in Maryland Heights, Missouri, near St. Verizon Wireless Amphitheater (2007–2014)
